CPA Premium SMS is a service whereby U Mobile provides the content provider with a SMSC gateway connectivity, which is billed on a premium value to U Mobile subscribers for using the service. It offers content providers an option to send mobile content to mobile subscribers via SMS with a chargeable premium price.
On the other hand, Bulk SMS is a service whereby U Mobile provides a SMSC gateway connectivity to enable our content providers to transmit mass delivery of SMS (text messages) to their own customer base. The content provider is then billed with Bulk SMS rates for utilizing the service. Bulk SMS usage is billed on a post-paid basis, and usage invoiced at the end of each month.