CELEBRATING
A BRAND NEW CHAPTER

Today, U Mobile is excited to unveil a brand slogan to represent with our reaffirmed purpose as the telecommunications company committed to enriching your mobile experience.  

Whether it’s music, travel, social, videos, sports, or more, doing what you love spurs us on to constantly come up with services that matter most to you.

YOUR PASSION DRIVES OUR UNLIMITED IDEAS

YOUR PASSION
DRIVES OUR
UNLIMITED IDEAS

And, thanks to you, we are working smart to be the mobile brand you trust to transform the way you live and have fun.
FAQs
What does the orange symbol represent?
It is a maths symbol that represents the concept of Infinity. In our case, this endless loop is the visual representation of our promise to deliver you “Unlimited” Ideas.
It looks like number 8, doesn’t it?
Our loop has a double meaning. Our prefix number is “018”, which, as many Malaysians know, is the Cantonese pun for “Good Fortune Every Day”.

It also looks like a rubber band to some. If so, we aim to be just as flexible, versatile, and useful to you.
Does it also mean U Mobile is stepping up in other areas such as network coverage improvement?
We have already been on an aggressive network expansion plan and this year we are turning on the additional spectrum awarded to us by the government last year. This means our mobile experience will get exponentially better this year.